One such campaign is “The Pink Dial Project”, organised to mark Breast Cancer Awareness Month, in October this year. Created by the publications Time+Tide, Fratello, Eye of Jewelry, Revolution, The Rake and joint contributor Eric Ku, this special project features an auction to raise funds for research, treatment and wider awareness over the illness. High-end watchmakers were contacted, including Rado, to request a single, one-off “pièce unique” to be auctioned off at the October event, with the full proceeds then being donated to charity. Promotion for the project is a broad, multimedia affair, in print, online as well as on social media, and it will provide an excellent opportunity for favourite, global brands to publicly show their collective solidarity.
Rado is proud to participate in this special auction, as its own connection with innovation and the ideals of courage and determination, are long-standing attributes of the brand. Relentless and dedicated medical research, scientific discovery and extreme journeys through rugged wilderness share many fundamentals, never far from authentic, deep courage. This one-off in pink trim, created around our Captain Cook High-Tech Ceramic model, is the suitably most “badass” timepiece to match the organisers’ request. We are looking forward to the auction, sure that it will be a positive, resounding success, to support this very noble cause.
The Captain Cook model is one of Rado’s most iconic timepieces. Bold and expressive in design, it is also built using the most cutting-edge technologies: a matt plasma high-tech ceramic case with monobloc construction, an R734 automatic movement with an 80-hour power reserve and Nivachron™ antimagnetic hairspring, as well as a contrasting matt/polished plasma ceramic-link bracelet and a titanium triple-fold clasp with Ceramos™ release.
For the fundraising special event “The Pink Dial Project”, the one-off timepiece to be auctioned will feature, inside the stainless steel bezel with matt plasma ceramic insert, a stunning pink flange to honour the colour internationally associated with breast cancer. Neatly, the colour complements the ruby backplate and rhodium tone of the moving-anchor symbol beautifully. Its case-back will also carry an engraved, special decoration with the organiser’s “REVOLUTION” logo and the mention “UNIQUE PIECE” to ensure that the event and charitable cause will long be remembered. Other features such as the box-shaped sapphire crystal with antireflective coating on both faces, the appliquéd indices and rhodium-coloured hands, both treated with white Super-LumiNova®, and water resistance to a pressure of 30 bar (300m) are identical to those of other Captain Cook models.