FunToTheFinish
Sun & Sand Sports wants everyone to enjoy fitness, showcasing a refreshed concept at MOE
Sun & Sand Sports has re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept that sport is all about fun and not just about winning. The extension of the concept to the MOE flagship store encourages every single customer to enjoy fitness activities, not endure them – no matter their age or athletic ability.
Spanning 2296 sqm, the store is located adjacent to Ski Dubai, an iconic attraction that echoes the sense of freedom offered by the Sun and Sand’s ethos of ultra-accessible fitness and fun. Customers of all athletic abilities will be able to shop for everything from running shoes to stylish athleisure– including e-kiosks and digital displays allowing customers to directly compare two different styles.
Featuring their refreshed concept, Sun & Sand Sports marked the milestone with a ceremonial ribbon cutting followed by exciting activities over the weekend. Exclusively for the opening, consumers were entertained by DJs in-store playing all weekend long, alongside renowned ARN RJ appearances. Gifts with purchase and customization were also available for shoppers.
Full details of all activations and offerings mentioned below:
- Members of the press had a first-hand look at what’s in store along with healthy F&B served.
- An interactive gaming zone with curated activities from brands like NIKE, New Balance and Under Armour to promote movement.
- Customization across NIKE, adidas, New Balance and Puma products purchased.
- Exciting gifts with purchases including 2 shoppers standing a chance to win Puma football boots signed by Neymar Jr., upon purchase of Puma footwear.
“Sun & Sand Sports has always been redefining the conversation of encouraging sports and fitness to pursue your happiest self. Gone are the days when we need to push ourselves to breaking point and reach peak performance. With our new and improved Mall of the Emirates store, we are continuing to inspire everyone to enjoy sports and fitness on their own terms, bringing back the enjoyment of sport in day-to-day life.” explained Mohamed Bodiat, Senior Vice President Brands – Sports at GMG.
Athletic activities can be daunting for many, with the pressure and expectation to always perform at your very best. Embracing the #FunToTheFinish spirit, the MOE store will continue to provide opportunities for enjoyment and community connection with their product offering and craft experiences that prioritize fun and enjoyment over endurance and competition. The revamped store also boasts new additions such as Gait Analysis and SafeSize that conduct static and dynamic foot analysis and recommend personalized footwear solutions unique to each customer. Within a few seconds, consumers receive a detailed foot analysis on the screen, only taking a few seconds for sales assistants to bring in the best shoe recommendations by SafeSize– fully connected with the store’s inventory and entirely adapted to the shoppers’ personal preferences. The sports retailer has fused technology within the consumer journey to ensure an unparalleled shopping experience at the revamped Mall of the Emirates store.
The wide range of clothing, apparel and accessories features some of the foremost global brands, including Nike, adidas, Speedo, New Balance, Under Armour and Puma. Beyond clothing, Sun & Sand Sports also provides athletic equipment for home gyms, weight training, swimming, yoga and much more.
The store is open daily from 10:00am to 10:00pm, located on the Ground Floor of Mall of the Emirates. For more information, visit the Sun & Sand Sports website.
