U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is pleased to announce the brand has been awarded the Emerging Market Retailer of the Year at the 2024 Global RLI Awards. Held in London, the prestigious awards recognize the innovation and dynamism that retail and leisure industry brands utilize to adapt and evolve in fast-changing market environments around the globe.
U.S. Polo Assn. was celebrated during a luxurious gala banquet event at The Londoner Hotel on October 24, 2024, in London, England, attended by the sports brand’s U.K. strategic partner, Brand Machine Group. The globally attended event hosted more than 200 guests, including many of the world’s top companies and RLI Global winners. Previous Global RLI Awards presented by Retail & Leisure International Magazine have been held in iconic cities around the world, including Dubai, Los Angeles, and Riyadh.
The brand’s winning entry was for ‘Emerging Market Retailer: U.S. Polo Assn. Becomes a Power Brand in India, Targets Billion-Dollar Milestone,’ while the brand was also named a finalist for the ‘International Retailer of the Year: U.S. Polo Assn. Delivers Record $2.4 Billion in Retail Sales Across 190 Countries’ category as well. The sport-inspired brand was selected from an expert global panel of 11 judges, alongside other winners in the 13 awards categories. U.S. Polo Assn. was among notable brands, such as Real Madrid, Harrods Holidays and Occasions Department, DeFacto, AWWG, Daiso Industries Co. Ltd., and Keystone Group to name a few.
“U.S. Polo Assn. has distinguished itself in emerging markets by staying true to its heritage, while embracing a modern, accessible, and aspirational identity. This award celebrates the brand’s exceptional growth, ability to connect with diverse audiences, and commitment to high-quality, stylish apparel that resonates across cultures and geographies,” said Jayne Rafter, Owner and Publisher of Retail & Leisure International. “Their success is a testament to the brand’s strategic vision, adaptability, and dedication to delivering authentic experiences to consumers around the world.”
