Jacob & Co. x Bugatti Chiron Tourbillon is the first all-new timepiece of this partnership.

It all started with an idea conceived by Bugatti and Jacob & Co. – how to reproduce the visceral sensation of the iconic Bugatti W16 engine in a timepiece. Automobiles and watches have always shared a special link, many car aficionados also love watches. Both require the highest degree of mechanical precision, combining beauty and performance in unique ways. However, watch movements had never achieved to really capture the feel, energy, and power of a high-performance car engine. This was the challenge.

A watch honoring the Bugatti Chiron

After almost a full year of development, Jacob & Co. now presented the Bugatti Chiron Tourbillon, designed to honor the Chiron1 and its legendary 16-cylinder engine in a timepiece. The case is inspired by the flowing lines of the Chiron and the movement, or “engine block,” intended to duplicate the Bugatti engine, is placed under a massive sapphire crystal.

Pushing the right-hand crown of the timepiece, the engine comes to life – the crankshaft turns and the pistons pump up and down, just like a true internal combustion engine. Two “turbochargers” (down from four in the actual Chiron engine) on the side of the engine block spin while the engine runs. The movement is comprised of 578 components, amounting to the highest level of complication for the development team.




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